Tim Cook: Hey Siri, I am looking to buy another company that sells overpriced products.
Siri: I have the perfect company for you except that their products are made out of plastic.
According to the Financial Times, Apple is currently in talks for a $3.2 billion purchase of Beats Electronics. This will be the largest acquisition for Apple as FT pointed out. Beats Electronics is well known for their popular high-end headphones and also their streaming music service.
Beats Electronics’ value was recently estimated at about $2 billion by Forbes. So if this deal does go through, Apple will be paying quite a premium for Beats Electronics. According to the Financial Times, this deal might be announced as early as next week.